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Original concept / not client work

Forma — Clarity into action.

A concept consultation funnel connecting a specific offer to an organized follow-up process.

The idea

Help a consultancy communicate one diagnostic offer with confidence. The design uses a calm editorial rhythm, direct questions, and a single consultation action.

The proposed journey

The visitor understands who the diagnostic helps, reviews what the conversation covers, and completes a short qualification form. Suitable inquiries move to a booking step with clear expectations.

How the system would connect

A CRM could store the request, assign an owner, and track the next action. Reminder logic would respect cancellations and replies instead of continuing an indiscriminate sequence.

What this demonstrates

This is an original concept study, not commissioned client work. No conversion lift, revenue, or operational results are claimed.

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